A number of Web start-up companies are creating so-called hyperlocal news sites that let people zoom in on what is happening closest to them, often without involving traditional journalists.

The sites, like EveryBlock, Outside.in, Placeblogger and Patch, collect links to articles and blogs and often supplement them with data from local governments and other sources. They might let a visitor know about an arrest a block away, the sale of a home down the street and reviews of nearby restaurants.

Internet companies have been trying to develop such sites for more than a decade, in part as a way to lure local advertisers to the Web. But the notion of customized news has taken on greater urgency as some newspapers, like The Rocky Mountain News and The Seattle Post-Intelligencer, have stopped printing.

The news business “is in a difficult time period right now, between what was and what will be,” said Gary Kebbel, the journalism program director for the Knight Foundation, which has backed 35 local Web experiments. “Our democracy is based upon geography, and we believe local information is such a core need for our democracy to survive.”

Of course, like traditional media, the hyperlocal sites have to find a way to bring in sufficient revenue to support their business. And so far, they have had only limited success selling ads. Some have shouldered the cost of fielding a sales force to reach mom-and-pop businesses that may know nothing about online advertising.




  1. Extra, Extra says:

    They are all trash. I looked at them. They link to news from other sites. That is a complete waste of my time. When are all these promised wonders of technology going to do what people do best, as in a local newspaper whereas they network with people in the community over lunch, and get the buzz of news about town, do interviews, dig into city records, etc. and then print the story? The internet will never do this like a local paper will do. The stories right now are about all these newspapers being shut down due to the internet, it’s not the internet that’s doing it, it’s them getting too big and not doing it small and serving their communities anymore. Small papers are flourishing in communities using the internet as an addendum, not as a foundation.

  2. Paddy-O says:

    #1 The “foundation” has nothing to do with it being printed on dead trees or electronic. It has to do with real news journalism, which is pretty much dead in this country.

    Good article Uncle Dave.

  3. Mike Wills says:

    The problem with these websites is that they can’t focus on the local. Sites that are actually run by someone in the local will be the ones to succeed.

  4. MikeN says:

    If only The New York Times had focused on local news reporting…


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